This Privacy Policy applies to all websites owned and operated by Basepaws, including https://basepaws.com, https://basepawsvet.com/ and any other websites, pages, features, or content we own or operate, and to your use of the Basepaws Services. This Privacy Policy is designed to help you better understand how we collect, use, store, process, and transfer your Personal Information when using our Services.

1. Definitions

1. “Basepaws” means Basepaws Inc., with a principal place of business at 1820 W. Carson Street, Suite 202-315, Torrance, CA 90501, USA.

2. “Basepaws Account” means a user account that is created on or through the Sites.

3. “Personal Information” is information that can be used to identify you, either alone or in combination with other information. Personal Information includes your Registration Information and may include your User Content. Personal Information does not include your pet’s information.

4. “Registration Information” means the information that you provide about yourself when using the Services (e.g., name, email, address, username, password, payment information).

5. “Services” means, collectively, Basepaws’ products and services (including research programs) and software, and the Sites, in each case including text, graphics, images, and other material, data and information contained therein and as may be accessed and used from time to time by you.

6. “Sites” means, collectively, all websites, mobile applications and other webbased sites and applications that are owned, operated, controlled, maintained or otherwise administered by Basepaws, including https://basepaws.com/, https://basepawsvet.com/ and their respective subdomains.

7. “User Content” means content, such as data, text, software, music, audio, photographs, graphics, video, messages, or other materials that you create or provide to us through either a public or private transmission.

2. What Information We Collect

1. Information you provide directly to us:

   1. Registration Information. When you create a Basepaws Account, we collect Personal Information, such as your name, date of birth, billing and shipping address, payment information (e.g., credit card) and contact information (e.g., email and phone number).

   2. User Content. Some of our Services allow you to create and post or upload User Content. For example, User Content includes any discussions, posts, or messages you send on Basepaws’ blogs and forums. You should be aware that any information you provide or post in these areas may be read, collected, and used by others who access them. To request that we remove or de-identify your Personal Information from our blog or forums, contact us at meow@basepaws.com or, if related to a Basepaws Veterinary branded Service, vet@basepaws.com. Please note that whenever you post something publicly, it may sometimes be impossible to remove all instances of the posted information (for example, if someone has taken a screenshot of your posting). Please exercise caution before choosing to share your Personal Information publicly on our blogs, forums or in any other posting. You may be required to register with a third party application to post a comment. To learn how the third party application uses your information, please review the third party’s privacy policy.

   3. Social media features and widgets. Our Services include social media features, such as the Facebook “Like” or “Share” buttons and widgets. These features may collect your IP address, which page you are visiting on our Sites, and may set a cookie to enable the feature to function properly. Features may also allow third party social media services to provide us with information about you, including your name, email address, and other contact information. The information we receive is dependent upon your privacy settings with the social network. features are either hosted by a third party or hosted directly on our Sites. Your interactions with these features are governed by the privacy policies of the third party companies providing them. You should always review and, if necessary, adjust your privacy settings on third party websites and services before linking or connecting them to our Sites or other Services.

   4. Third party services (e.g., social media). If you use a third party site, such as Facebook or Twitter, in connection with our Services to communicate with another person (e.g., to make or post referrals or to request that we communicate with another person), then, in addition to that person’s name and contact information, we may also collect other information (e.g., your profile picture, network, gender, username, user ID, age range, language, country, friends lists or followers) depending on your privacy settings on the third party site. We do not control the third party site’s information practices, so please review the third party’s privacy policy and your settings on the third party’s site carefully.

   5. Customer service. When you contact Basepaws Customer Care or correspond with us about our Services, we collect information to: track and respond to your inquiry; investigate any breach of our Privacy Policy or applicable laws or regulations; and analyze and improve our Services.

2. Web-Behavior Information. We and our third party service providers use cookies and similar technologies (such as web beacons, tags, scripts and device identifiers) to collect information on how you use our Sites (e.g., browser type, domains, page views). We use this information to:

   1. help us recognize you when you use our Services;

   2. customize and improve your experience;

   3. secure our Services;

   4. analyze usage of our Services (such as to analyze your interactions with the results, reports, and other features of the Services);

   5. gather demographic information about our user base;

   6. offer our Services to you;

   7. monitor the success of marketing programs; and

   8. serve targeted advertising on our Sites and on other sites around the Internet.

3. Description of the Services

1. To provide you with Services and analyze and improve our Services. We use your information to operate, provide, analyze and improve our Services. These activities may include, among other things, using your information in a manner consistent with this Privacy Policy to: open your Basepaws Account, enable purchases, process payments, communicate with you, and implement your requests (e.g., referrals); enable and enhance your use of our Sites, including authenticating your visits, providing personalized content and information, and tracking your usage of our Services; contact you about your Basepaws Account and any relevant information about our Services (e.g. policy changes, security updates or issues, etc.); enforce Basepaws Terms of Service and other agreements; monitor, detect, investigate and prevent prohibited or illegal behaviors on our Services, combat spam and other security risks; and perform research, development and commercial activities, which may include, for example, conducting data analysis and research in order to develop new, or improve existing, products and services, and performing quality control activities. Please see Section 5 below for more information on our analytics and advertising activities.

2. To offer you opportunities to participate in research. Research is an important aspect of our Services and we want to ensure users of the Services are aware of additional opportunities to contribute to interesting, novel scientific research conducted by Basepaws, its affiliates, academic institutions, healthcare organizations, pharmaceutical companies, and other groups. From time to time, we may inform you of research opportunities for which you may be eligible. For example, if a university tells us about a new feline cancer research project, we may send an email to users of the Services who potentially fit the relevant eligibility criteria to make them aware of the research project and provide a link to participate. Note that use of your pet’s information, which is not Personal Information, for any purpose, including research, development and commercial activities, is governed by the terms and conditions contained in our Terms of Service.

3. To provide customer support. When you contact Basepaws Customer Care, we may use or request your Personal Information, as necessary to answer your questions, resolve disputes, and/or investigate and troubleshoot problems or complaints. In some instances, we may be required to process one customer’s Personal Information to resolve another customer’s dispute or request. For example, if a customer reports behavior that violates our Terms of Service, we will separately process both customers’ Personal Information and respond separately to each individual as appropriate. We will not share your Personal Information with another customer without your consent.

4. To conduct surveys or polls and obtain testimonials. We value your feedback and may send you surveys, polls, or requests for testimonials to improve and optimize our Services. You are in control of the information you would like to share with us.

5. To provide you with marketing communications. By creating a Basepaws Account, you are agreeing that we may send you product and promotional emails or notifications about our Services, and offers on new products, services, promotions or contests. You can unsubscribe from receiving these marketing communications at any time. To unsubscribe, click the email footer “unsubscribe”. You may not opt-out of receiving non-promotional messages regarding your Basepaws Account, such as technical notices, purchase confirmations, or Service-related emails.